TRUE CARES: THE ALS ICE BUCKET CHALLENGE
Step 1: Either someone will nominate you to take the challenge or feel free to initiate a challenge-chain of your own and nominate yourself!
Step 2: Once you have been nominated, you can either decide to dump a bucket of ice water over your head and post the video to your favorite social media outlet, forfeit the ice water and donate $100.00 to ALS, or accept the challenge and make a donation.
Step 3: If you decide to accept the ice bucket challenge, you will then nominate other people to do the same. Once nominated, each person has 24-hours to complete the task and nominate new people to participate.
TRUE Model’s own, Tashina Zamlowski, accepted the challenge to help raise awareness for ALS by dumping a bucket of ice-cold water onto her head and by making a donation.
But what is ALS?
If you find yourself asking this question – that is okay! This is one of the biggest reasons for dumping ice water onto your head and posting it online for all to see – it raises awareness!
ALS, or Amyotrophic lateral sclerosis, is “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.” (ALSA) It is also commonly known as Lou Gehrigs and there is currently no cure.
Does the Ice Bucket Challenge Really Help?
Critics of the challenge claim that pouring ice water over your head does not really help. But, the ALS Association begs to differ. Numbers do not lie and according to the ALS Association, “Between July 29 and today, August 12, The ALS Association and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year.” That is amazing! Unarguably, the awareness that the ice-bucket phenomenon has brought to the disease is simply remarkable, as is obvious from the number of videos featuring celebrities, professional athletes, politicians, and many other people accepting and respectively handing out the challenge. So, even if you cannot donate, you can still help bring awareness by participating.
Fashion for ALS
While the ice-bucket challenge is one creative way to raise awareness, Montreal based designer, Amanda Moss, has taken it one step further. Moss has created a super adorable clothing line, The Cornflower Collection, in support of Canada’s month of ALS awareness. Each item purchased from the collection resulted in 25% donation to ALS Canada.