Pantone Makes History with 2016 Color of the Year
Pantone announced the company’s “Color of the Year” selection for 2016. The company’s selection is not simply a color to capture 2016, but a powerful statement. Pantone has unprecedentedly named two colors, Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919), as the upcoming year’s color. But, the pale shades of pink and blue do not capture 2016 independently, or alongside each other for that matter. Instead, the color of the year is created by combing the two.
The company explains their vision behind their color selections, stating:
“…Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
The purplish hue, that is created when the two Pantone selections are overlapped or mixed, creates a color trio that is reflective of Pantone’s desire to represent fluidity, especially as it relates to traditional gender roles and the gendering of colors.