New York Fashion Week – Over as we know it?
Mercedes-Benz New York Fashion Week at the Lincoln center – an iconic image that represents all that is fashion. But lately, there have been some surprising headlines regarding Fashion Week and its future.
Beginning next fall, New York Fashion Week will no longer be held at the Lincoln center. Instead, it will be held at an undisclosed location, which is rumored to be downtown. According to Women’s Wear Daily, there seems to be a desire for the shows to move into the Culture Shed, the arts center at Hudson Yards, but the venue is not expected to be completed until 2017.
Additionally, Mercedes-Benz, one of Fashion Week’s largest and most infamous backers, will be dropped from the title, as the company pulls its sponsorship from New York Fashion Week. A spokesperson from Mercedes-Benz confirmed the company’s withdrawal stating: “Our relationship with fashion is not ending, and we do support fashion globally . . . We maintain a top-tier portfolio of events. We routinely review those events for return on investment and general engagement. In general, it’s important to note that fashion and design are key pillars for Mercedes-Benz, and we will support fashion well into the future. Globally, Mercedes-Benz supports more than 50 fashion engagements in 30 countries.” Currently, negotiations are in the works for WME_IMG (Owner of Mercedes-Benz Fashion Week) to obtain Made Fashion Week.