Naja Providing Nude Lingerie for All
Naja, a lingerie company founded in 2013, is launching their newest campaign, #NudeforAll. The inclusive collection currently includes 1 t-shirt style bra and 3 seamless underwear styles, all of which come in seven different shades of nude and in sizes xs-xxl. While the exterior may be inspired by skin tones, the interior of Naja’s garments will feature inspirational quotes and bright colors, which will provide a daily dose of positivity! According to WWD, Catalina Girald, founder of Naja, has mentioned plans to launch an option that will allow customers to order garments that are an exact match of their specific skin tone, later this year.
The Nude for All collection is available (beginning today) online at Naja.co and ranges in price from $18.00-$52.00. The line’s campaign features 10 real women, of various ethnicities and professions, and is being advertised in the New York City Subway. Girald was inspired by how diverse the city is and wanted to create a powerful and relatable campaign that would speak to all women.
Naja is a trailblazer in the fashion world. Not only is the brand the first to offer 7 shades of nude, but the fabrics are ethically sourced (using 5 different recycled materials) and produced on a small scale basis. The brand is deeply rooted in the desire to have a postie impact on the world, and to empower women. In fact, the company not only encouraging women to embrace their strengths, but makes an effort to employ women, especially single mothers. Read more about the vision behind Naja and their efforts, here.
Here are some shots of the #NudeForAll Campagin:
