Selfies. We have all seen them consuming our newsfeeds on Facebook, Instagram, and even Twitter and although we may hate to admit it, most of us are guilty of snapping a few “selfies” ourselves. Yes, they may be ego boosting, self-indulgent, and annoying to some, but overall they are harmless…right? A new “selfie craze” where you pose without makeup and post the photo with #nomakeupselfie and #breastcancerawareness hit the Internet this past month and has become the center of controversy. Here is a layout of the origin of the No Makeup Selfie phenomenon and the arguments for and against the use of the No Makeup Selfies for raising cancer awareness.
How it Began:
- The No Makeup Selfie craze originated in the UK, but the identity of a specific initiator is unknown.
- Women began posting selfies of themselves with no makeup on and texting BEAT to the Cancer Research UK SMS number to make a donation.
- The phenomenon has raised roughly £8 million (US $13 million) for Cancer Research UK, in only 6 days! The trend quickly spread to the U.S. where donations are being made to the American Cancer Society.
- The no make up snapshots encourage women to be comfortable in their own skin.
- It sends a constructive and strong message to younger girls empowering them and enabling them to see that there is more than one kind of beautiful.
- Ironically, the selfish “selfie” is being used to create something positive: the participation in charity.
- While the idea behind the No Makeup Selfie is well intended, the vulnerability one feels without makeup does not correlate to the vulnerability a cancer patient feels after their features have been altered due to cancer. Additionally, it insensitively suggests that to go makeup-less is brave.
- It demonizes makeup as a source of vanity and indulgence, however many cancer patients find comfort in the ability to use makeup to look and feel more like their former selves.
- The authenticity of No Makeup Selfies can be questionable, as there are many selfies where eyelash extensions, nude makeup, and filters are used – setting a false and unrealistic standard of “natural beauty.”
- With tutorials on “how to take the perfect No Makeup Selfie,” the sincerity of the cause seems to be lost.
Much of the controversy seems to be arising from the correlation of a makeup-less face to cancer, leaving some to question what the two have in common. Regarding makeup, there is plenty of controversy already. While some women may feel that the use of makeup perpetuates unrealistic standards of beauty, others believe that one should not be defined or regarded negatively based on one’s decision to wear makeup. This leads to the question: does the decision to use or not use makeup matter? Should it matter?
A compelling advertisement that has recently emerged from Agence Tuxedo may make many look at makeup in a different light. The ad is a confessional that showcases the use of Dermablend– a makeup brand that is specialized for those with mild to severe skin conditions. The two women in the confessional appear to be fresh faced with minimal to no makeup. However, after wiping their faces with a cloth many viewers were shocked by what was underneath. Both women have noticeable skin conditions and they both use the Dermablend makeup not out of vanity, but out of a desire to look and feel more like themselves. Similar to the No Makeup Selfie campaign that raised an amazing $13 million for cancer research in 6 days, Dermablend will be donating a dollar for every share the video advertisements receive.
Regardless of where one stands on the personal application of makeup, the use of makeup (or lack thereof) remains a hot topic and one that is guaranteed to attract attention.
We want to hear from YOU!
Where do you stand on the No Make Up Selfies for cancer research ?
How do you feel about the use or absence of makeup as a tool for raising funds and awareness for a cause?
Let us know in the comments below!
Looking for more Controversy? Check out our post on Controversial Model Size, here!
Images property of Belfast Telegraph.co.UK and Agence Tuxedo respectively.