Lena Dunham & Jemima Kirke Promote Lonely Girls Project Donning Lingerie
Lena Dunham & Jemima Kirke strip down to their lingerie to promote the Lonely Girls Project and to empower women.
The Lonely Girls Project is a photographic journal campaign that features women from all around the world and from all walks of life, wearing Lonely lingerie. The idea behind the project is to challenge the traditional stereotypes of lingerie and beauty. Girls actresses, Lena Dunham and Jemima Kirke, are the most recent faces of this campaign donning muted green and blue, lace lingerie sets. The image exudes a very raw and authentic vibe, which emphasizes the company’s message of beauty being inclusive and undefinable.
Lonely is a New Zealand-based design house that seeks to celebrate and empower women, through lingerie. According to their site, the Lonely label “is for women who wear lingerie as a love letter to themselves.” In addition to lingerie, the company produces swimwear and clothing, with the same goal of embracing women in mind. The label seeks to create clothing that is comfortable, unique, and of a high quality. Just as important to the brand is their mission of promoting body positivity and a sense of freedom, which they advance with their campaign, the Lonely Girls Project.