Lane Bryant | Redefining or Reinforcing Beauty Standards?
Lane Bryant has launched a new beauty campaign that seems to playfully parody the infamous Victoria Secret Angels in order to make a statement about beauty. The ad features curvy models and advocates for better representations of beauty. While the ad may have been created with the best of intentions it has left many wondering whether the message is more harmful than helpful.
While the campaign seems to advocating for beauty standards to be redefined, it features a rather uniform body type – curvy girls. Therefore, in may ways it really isn’t redefining or challenging beauty standards, rather, it is simply replacing one uniform ideal of beauty with another. On the other hand, the ad has gotten a lot of attention, which helps to spark much needed conversations about beauty and the societal standards and pressures placed upon women to be “one kind of beautiful.”
Of course, it is important to keep in mind that Lane Bryant is a Plus-Size lingerie company, and it is necessary for a company to keep their customers and audience in mind. But – the problem lies in challenging beauty standards for their lack of representation by simply replacing the standard rather than redefining the standard. With both standards, beauty is exclusive rather than inclusive, and fails to be representative of the variety of true beauty that exists.