CoverGirl and Katy Perry Announce First CoverBoy
CoverGirl is making history with the company’s first CoverBoy
This morning, CoverGirl announced the company’s first CoverBoy, 17-year-old James Charles. A New York native, Charles is an aspiring makeup artist who creates mesmerizing makeup looks on his Instagram account and YouTube channel. The teen only began posting videos on his YouTube channel a little over 6 months ago and on his Instagram account a little over a year ago and already has over 71,000 and 441,000 followers respectively!
James Charles will be the face of CoverGirl’s newest mascara campaign – “So Lashy.” Regarding the company’s decision in choosing the newest face of CoverGirl, the company stated:
“All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. . . One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.”
CoverGirl, Katy Perry, shared her excitement and support for the newest member.
Charles is beyond thrilled to be making history as the first CoverBoy.
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. ? I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth ?? it was a looonnnnggg day.