Calvin Klein’s New Campaign Controversy
Has Calvin Klein Gone Too Far?
Calvin Klein has launched the newest ads for the Spring 2016 campaign. The collection is appropriately titled “Erotica,” and each ad in the campaign features a provocative photograph with a caption that states, “I ____ in my Calvins.” While the collection as a whole is certainly being debated across the internet, one specific image in the collection seems to be the center of the controversy.
The photograph titled, “I flash in #mycalvins,” is captioned quite accurately, as it is shot from below, revealing model Klara Kristin’s Calvins. While provocative ads are nothing new to the fashion industry, many believe that this advertisement has crossed the line. Those opposed to the new campaign argue that the image is disrespectful and damaging to women, as it invites men to objectify and to take advantage of them. Additionally, there is criticism that the ad looks child-like and seems to encourage predators. This criticism extends to the other photographs of women throughout the collection.
However, many people, especially those in fashion, are left unfazed by the ads. While they may be provocative, the model is photographed in a way that seems to suggest that she is a consenting adult, clearly in control and posing for the ad.
Here are some images from the collection: