Bulgari, Fabrizio Ferri, and Save the Children Launch #RaiseYourHandCampaign
The #RaiseYourHand campaign was announced at Rome’s Museum of Contemporary Art, last Friday. The movement was captured by Fabrizio Ferri and features a number of celebrities wearing Bulgari’s Save the Children rings and bracelets. Celebrities involved with the campaign, include: Meg Ryan, Naomi Watts, Olivia Palermo, Kris Wu, Lily Aldridge, Luke Evans, Jon Kortajarena, and more. The sterling silver and black ceramic jewelry collection features the Save the Children logo and each piece retails for $510.00, with $100.00 of every purchase being donated to Save the Children. The collection is available in Bulgari stores, online, and in select department stores.
Regarding the campaign’s slogan, Fabrizio Ferri explains, “We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand.”
Save the Children and Bulgari have been partnering to help children for the past 7 years. Their efforts have helped many children around the world and have raised $50 million, to date. Bulgari CEO, Jean-Cristophe Babin has commented on the partnership stating:
“Save the Children is one of the most effective, wide-reaching charities in the world, and we are proud to work alongside them in their cause. Children are a key component in the fight against poverty, because as much as they are vulnerable they also harbor so much potential. It is by providing assistance and education to a growing youth that we can make a difference in the whole rest of their lives. Bettering the world is a quality inborn in Bulgari’s company culture. We are proud to partner with Save the Children to do our part in making a better tomorrow.”