See Rihanna’s Fenty X PUMA Collection Live at Paris Fashion Week
Not in Paris for Fashion Week? No problem! Watch Rihanna’s Fenty X PUMA show live!
Rihanna’s Spring 2017 Fenty X PUMA collection will debut next Wednesday, September 28th, at Paris Fashion Week. But, unlike the other runway shows, you don’t have to be in Paris to have a front row seat to the show! Rihanna’s collection will be airing live on Tidal at 7:30 and 8:30 pm. And, what is even better is that you don’t have to be a Tidal member to get in on the action! Both members and non-members will have the chance to watch the show live. In addition to watching the collection debut, viewers will have access to interviews and behind-the-scenes footage of the show.
Unlike her New York show last fall, Rihanna has a much different approach to the reveal of her Spring collection, and hopes to create a much more intimate experience for viewers. In a statement to Vogue the singer/creative director stated:
“I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris.”
In addition to showcasing her collection at Paris Fashion Week, Rihanna has selected friend, and model, Cara Delevingne to be the face of PUMA’s new “Do You” campaign. The campaign aims to empower women to be themselves and was inspired by a quote Rihanna once said:
“I dare myself to make things work. I don’t do things for response or controversy. I just live my life.”
Cara Delevingne elaborated on the campaign explaining, “To ‘Do You’ is to take ownership of yourself and finding the power within that ownership – it’s a very powerful statement … It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it.” Be sure to tune in to see the new Fenty X PUMA collection, next Wednesday!
