Curvy Kate Star In A Bra Model Search
Lingerie Brand pairs with TRUE Model Management promoting an “Open to All” Model Search to find a new Curvy Kate Role Model.
Curvy Kate, a D-K cup lingerie brand adamant about enforcing the importance of living confidently in your body, is searching for their next model and worldwide ambassador. Their competition upholds an “open to all” policy, inviting all women regardless of shape, size, or age to enter, and has paired with TRUE Model Management who will be offering an international modeling contract to the 2017 winner.
In 2015 Curvy Kate challenged the beauty standards set by Victoria’s Secret in their “Perfect Body” Campaign, recreating the campaign using non-professional models of all shapes and sizes to stress the notion that there’s no such thing as one “perfect body.” The Star in a Bra competition promotes diversity and champions the use of more realistic and varied bodies in the media, ensuring that everyone can relate to them and gain the confidence they need to love their own body.
How It Works
Following the application round, a selection of entrants chosen by a panel of judges will be invited on an all-expense paid trip to New Jersey to shoot at retailer Bare Necessities Head Quarters. Successful entrants chosen from these “live auditions” will then go head-to-head in a public vote with the winner being announced on November 15th 2017.
The entry stage will run from August 1st through September 20th on starinabra.com.
Winner of the World Star in a Bra 2015 competition Sophia Adams who wears a 32JJ says, “I entered Star in a Bra because I felt confident and loved the idea of modeling for a brand like Curvy Kate. I used to have so many body hang ups, hated my size, and wanted to change myself, but as I got older I realized it’s all about self-love! I’m a size 18, I look after myself, and I’m happy the way I am. It’s all about understanding and embracing that we all come in different shapes and sizes – and that’s the most beautiful thing of all.”
“As a brand we have never worked with professional models and over the years have built up an army of body-loving, public ambassadors – ready to shake up the notion of the ‘norm’. Star in a Bra is open to all, no restrictions and no experience necessary – if you can wear our bras – you’re in!” – Hannah Isichei, Curvy Kate’s Head of Marketing.
“If you can wear our bras – you’re in!”