Calvin Klein Brings Fashion to the Festival World with 3-day Event During Coachella
Like, ketchup and fries, music festivals and fashion go together perfectly.
One of the most notable music festivals, Coachella, is only a couple of weeks away. Designers are rushing to push out their festival lines and customers are rushing to purchase their favorite finds before they sell out. Amidst all of the festival chaos, one clothing empire, Calvin Klein, has made an exciting announcement.
Calvin Klein, a brand that is not necessarily one of the first to come to mind when thinking festival fashions, has announced that they will be presenting a 3-day, dessert, “brand experience,” in Palm Springs, California, during the first weekend of Coachella. The creation and hosting of an interactive fashion experience is one of the newest and hottest trends that designers and labels are jumping onboard with.
Similar to brands, such as H&M, who have created interactive, immersion events in the past, the Calvin Klein experience will encourage attendees to participate with music, fashion, food, and more – creating a multi-sensory, personal, yet shared experience. Participants are encouraged to take lots of pictures and to share them on social media, in the hopes of extending the Calvin Klein experience to those who are not in attendance – so keep an eye out for the many #mycalvins hashtags that are sure to flood the internet! The event will kick off late Friday with a warehouse music event featuring popular DJ’s and musical guests and will continue through Sunday.